How anyone can help elevate our mission without spending a dollar

At Wicked Salem Tours, our mission is bigger than walking tours. We exist to bring truthful history, authentic storytelling, community connection, and a higher standard of tourism to Salem. Every day, we work to provide visitors and locals with meaningful experiences, transparent service, and a brand that contributes positively to the city we love.

Not everyone can support financially — and that’s okay.

There are many powerful, completely free ways to help our mission grow, reach more people, and stay sustainable long-term. Every one of the actions below makes a real difference.

1. Follow Us on Social Media

One of the easiest and most impactful ways to support us is by following Wicked Salem Tours across all major platforms.

A simple follow helps boost our visibility, credibility, and reach — especially in a city where algorithms determine who gets noticed.

Platforms to follow:

• Instagram

• TikTok

• Facebook

• YouTube

• Threads

• LinkedIn (for our business updates and professional story)

Every follow increases our authority, puts our content in front of more people, and helps us stand out in the crowded Salem tourism market.

2. Like, Comment, and Share Our Content

Social media prioritizes engagement above all else.

Even a single like tells the algorithm: “People care about this.”

High-impact engagement actions include:

• Liking our posts

• Leaving a thoughtful comment

• Sharing a reel or story to your own page

• Saving posts (this boosts us even more)

• Tagging friends who love Salem

Your engagement helps us get discovered by locals, visitors, historians, and future guests — all without spending anything.

3. Share Our Website and Booking Page

Link-sharing is digital word-of-mouth, and it matters tremendously.

You can help by sharing:

• our homepage

• our booking page

• a specific tour link

• our blog posts

• our brand story

• our videos

Sharing these links introduces people to Wicked Salem Tours through a trusted source — you.

4. Tell Friends, Family, and Coworkers About Us

Personal recommendations remain one of the strongest forms of support.

Whether someone is visiting Salem, thinking about future travel, or simply loves history, your recommendation can guide them directly to us.

You can share:

• why you like us

• what drew you to our brand

• what makes us different

• which tours you recommend

Your voice carries more weight than any advertisement ever could.

5. Leave a Review (Even If You Haven’t Taken a Tour Yet)

People can leave reviews about your brand experience even if they haven’t toured yet — for example:

• an interaction you had with us

• your impression of our professionalism

• our educational content

• our social media presence

• our community involvement

• our customer service

Reviews help build trust with future guests and strengthen our position among local competitors.

Platforms to review us on:

• Google

• Facebook

• TripAdvisor (if applicable)

A single review can influence dozens — sometimes hundreds — of bookings.

6. Recommend Us in Local Groups and Communities

If you’re part of:

• local Facebook groups

• travel forums

• history communities

• witchcraft / paranormal groups

• tourism or New England discussion pages

• Salem-related online spaces

…you can support us by mentioning Wicked Salem Tours when someone asks for recommendations.

Even one recommendation inside an active group can introduce our brand to an entirely new audience.

7. Engage With Our Long-Form Content

This applies to:

• The Founder’s Wicked Road

• The Wicked Club articles

• blog posts

• brand story videos

• behind-the-scenes posts

• educational content about Salem’s history

Reading, watching, commenting on, and sharing our long-form content helps it reach more people and signals that our mission matters.

8. Subscribe to Our Email List

Even if you only read the emails occasionally, subscribing helps us grow our community and stay in touch with supporters.

It strengthens our engagement metrics and allows us to reach a wider audience over time without relying on paid advertising.

9. Participate in Our Community Initiatives

We frequently launch:

• social campaigns

• community engagement projects

• collaborative ideas

• public creative initiatives

• mission-based series like Tour Wars and Prologue

Simply participating — even by liking, voting, commenting, or sharing — contributes to the momentum we need to keep creating.

10. Give Us Feedback or Ideas

Your input helps us grow.

Support doesn’t have to be public — even a private message giving thoughtful feedback is incredibly valuable.

You can:

• tell us what you love

• suggest improvement

• share new ideas and opportunities

• let us know what content you want to see

• point us toward potential collaborations

This helps shape our future direction and keeps us aligned with our community.

11. Connect Us With People Who Should Know Us

Some of our strongest partnerships begin with a simple introduction.

Examples of helpful connections:

• business owners

• creators or influencers

• photographers

• event organizers

• historians

• journalists

• tour industry connections

• community leaders

• local shops

You don’t need a giant network — even one introduction can create a meaningful opportunity.

12. Support Us by Using “Wicked Connector”

Wicked Connector is our official partner-outreach identity.

You can support by:

• mentioning us when someone asks who to collaborate with

• recommending us for partnerships

• telling creators about our work

• encouraging businesses to connect with us

This is one of the most valuable free ways anyone can support our long-term mission.

13. Add Us to Your Stories or Posts

Any time you’re in Salem, talking about Salem, or recommending things to do, you can tag us or mention us.

This helps:

• extend reach

• improve visibility

• foster local engagement

• strengthen community ties

Even a single story mention introduces us to new eyes.

14. Help Spread Our Mission

The core of our mission is transparency, authenticity, and better-quality tourism in Salem.

Anyone can help by sharing that message.

You can talk about:

• our commitment to real history

• our advocacy for fairness in tourism

• our fight for ethical practices

• our storytelling series and community projects

• the challenges we’ve overcome

• our dedication to high-quality guest experiences

People remember what a brand stands for.

Sharing our mission amplifies everything we do.

15. Engage With Our YouTube/videos

Watch, like, comment on, and share our video content — including:

• Prologue series

• Tour Wars

• cinematic brand videos

• educational and historical content

This dramatically boosts long-term visibility because video platforms reward engagement with reach and discovery.

Why Free Support Matters

Every free action listed above helps Wicked Salem Tours grow in ways that no marketing budget could replicate.

Support doesn’t require a purchase — it requires community.

By spreading the word, introducing us to others, and participating in the ecosystem we’re building, you’re helping us continue:

• telling the truth

• elevating Salem tourism

• building a meaningful brand

• producing cinematic storytelling

• creating opportunities for community and collaboration

Your support keeps our mission alive, evolving, and expanding — and for that, we’re genuinely grateful.